So what was our reaction going to be to the innovative, Melbourne based company, Keep Cup? Keep Cup offers takeaway coffee for the environmentally conscious. We love carrying that steaming, fragrant coffee into work and we love our planet. The idea is a cracker. It delivers hot coffee, often at a reduced price, and completely eliminates any enviro-guilt. Could there be a more visible way of showing people we’re doing our bit?
Of course any great idea can be hamstrung by that annoying little thing called the human factor. You know the drill: human buys Keep Cup, Keep Cup is cleverly designed so you don’t burn your hands while holding it, human drinks coffee from Keep Cup and miraculously forgets hot coffee is usually, you know, hot, human burns their mouth and wants to sue Keep Cup. There is even talk that some cafes are refusing to use the Keep Cup because they can’t guarantee that it’s been washed. (Fortunately, this has not been my experience.)
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